30 Jun The Power of Print – Digital Printing Tips

The Power of Print – Digital Printing Tips

Digital printing refers to the process of printing media from a digitally-based image through the use of laser or inkjet printers. Digital printing is becoming a more popular method of printing for many businesses and organizations thanks to the improved technology in the industry. This style of printing is admittedly different than traditional offset printing commonly used by many print companies. Unique types of software, tools, and techniques must be used to achieve this unique style of printing.

Because of these differences and the somewhat new style, users should be aware of a few tips which can be used to lead to the best digital print. Print companies are constantly looking to improve their abilities in order to attract more customers. By being a more knowledgeable customer concerning these types of matters, it is more likely that one will find a print company with high-quality digital printing capabilities.

Choosing Proper Equipment

The actual printing process is different than traditional lithographic “offset” printing. Ink and toner are unique materials when compared to other machinery used in alternate printing processes. Toner is fused to the sheet of paper rather than absorbed by it, and because of this, it is better to avoid large areas of dark, solid colors.

While offset printing allows for relatively smooth solids, devices which use toner have a tendency to show any uneven parts of a print or design. Utilizing filters or breaking up large areas of dark color with designs or lighter fonts can allow for an improve appearance and less aesthetic flaws.

Choosing Good Designs and Styles

There is no proper “style” of digital print. Instead, the versatile nature of digital print lends itself well to a variety of marketing and advertising endeavors. Digital prints should be designed in accordance with the message they are conveying. Here are a few examples:

• A flyer for a recreational event could utilize a more festive and colorful appearance
• A business brochure should have a more formal and corporate style
• An educational pamphlet could have multiple sections to promote different facts

Choosing the Right Company

A number of versatile and dedicated companies exist in the industry. But a print company should have plenty of options to ensure consumers achieve the design they want quickly. One common tool is a customizable online template where users may craft, update, and check their design before it is printed to ensure that the product is made to their specifications.

Digital printing is a highly effective method of printing which boasts many advantages over traditional alternatives. From the wide array of devices that support it to the high-quality printers used to produce it, digital printing offers many advantages over other styles.